Affiliate marketing is a process where you promote another company’s product or service from your website, and you receive a commission every time someone buys that service or product from your website. The ad that you advertise is coded with a specific code tied directly to you so the company will know who to pay the commission to.
Your success in affiliate marketing has a lot to do with your ability to create a platform such as a website or a blog that is ranked highly enough to create enough traffic to support the affiliate relationship on a profitable basis.
Literally any product can be marketed with an affiliate relationship. Restaurants, novelty products, ebooks, how to manuals, wine, you name it. People have actually built very profitable businesses by building a series of websites and blogs about a topic that has a following and an interest among a wide range of followers, and then offered affiliate products that go along with that topic.
This is a perfectly natural way to go about this, as people will associate the affiliate offer as being legitimate because they already trust you as an authority on the subject matter. If the product or service serves a valuable purpose, they will share it with their family and friends.
So affiliate marketing is much like any other method of internet marketing, in that you first have to give value to the proposition. People will not jump into anything right away, and they have to see some time evolve where they can get used to things and trust it.
There are a great variety of ways to move traffic to a website or a blog. Usine SEO (search engine optimization) techniques is probably the most effective and traditional method, but social media is rapidly evolving into a very profitable and worthwhile method. Twitter, Pinterst, Facebook, and Instagram are very successful social medial methods where affiliate marketing can work, but more time need to be invested and the offer has to be more natural in its approach.
Probably the best strategy for affiliate marketing is to find a fairly concentrate niche, where there is huge, under served interest in a particular product that solves the problems of members in that niche. If you can come up with the solution to the problem of these people, you can do very well in a market like this.
The initial affiliate program was launched in 1994 when PC Flowers and Gifts offered their program on an internet program called Prodigy. Their story was a success story, and led to other companies following suit with their products, and the rest is history.
The nice thing that an affiliate market program can be launched by anyone for next to nothing. You can learn all you need to know by using your brain, and once you start to rank your sites and blogs, your affiliate programs will start to earn you money.
This process is not a sprint, but it is a long term distance run. It is a matter of steady improvement and offering what people want, and you can be successful in affiliate marketing.